Open Science: Open IDs

"Track citations to your publications
Check who is citing your publications. Graph your citations over time. Compute citation metrics.

View publications by colleagues
Keep up with their work. See their citation metrics.

Appear in Google Scholar search results

Create a public profile that can appear in Google Scholar when someone searches for your name. "

"...aims to solve the author/contributor name ambiguity problem in scholarly communications by creating a central registry of unique identifiers for individual researchers and an open and transparent linking mechanism between ORCID and other current author ID schemes. These identifiers, & the relationships among them, can be linked to the researcher’s output to enhance the scientific discovery process and to improve the efficiency of research funding & collaboration w/in the research community